About Doug and Lindsey

The freedom to treat who you want, where you want, how you want and for as long as you want.

We firmly believe OTs know how to serve their clients the best.  Both the OT and the client benefits when there isn't an insurance company standing in the middle.



We are Doug and Lindsey Vestal

Looking back, Lindsey and Doug Vestal were always destined to help OTs reinvent themselves.

But before they met, you might have wondered if Doug and Lindsey had anything in common at all...

At the time, she was an English major focused on the practical function of the human body through choreography and modern dance.

He was a Math major focused on analytical problem solving with a rebellious streak.

But when they ran into each other for the sixth time in a two week period - and just happened to be reading the same book at the same coffee shop?

It sure seemed like the universe had a plan.

And after one wedding, two kids, three graduate degrees, and 2 cross-country moves, it turned out the universe wasn't kidding...

They teamed up to start the first in-home pelvic health practice in New York City run by an OT.


It wasn't exactly a conventional path.  Or at least that's what everyone kept telling them.


"OTs didn't do pelvic health."

"People would never pay privately in this industry."

And "it was just too hard to break into New York's competitive market."

But these two have always made a habit of saying YES to what they want.  And between Doug's strategic mind and Lindsey's know-how they make it work...

That's probably why it wasn't long before they had a months-long client waiting list, a thriving Facebook group, and a host of other OTs who wanted to learn how to do what they had done.


You might say they had this whole "reinvention" thing figured out.

So by the time Doug's company asked him to move to Paris, they said oui!  And they went all-in on helping other OTs reinvent themselves.

After all, they already had a formula that worked...


They'd take the unique talents every OT has to offer - analytical skills, a passion for serving clients, out-of-the-box thinking - and put those talents to work inside their own private pay businesses.


Businesses that finally give OTs the freedom to live life on their terms.

Where they can treat clients in the best way they know how...

And finally earn them the pay and recognition they deserve.

That's why Doug and Lindsey came together to make Freedom of Practice a full-time passion, helping OTs and other health professionals shortcut the path to private pay success by months or years.

"Working with Doug has been a crash course in marketing specific to my business.  Everything we went over I was able to directly apply.  Doug doesn't do the work for you, but rather provides you the expertise and mentorship to confidently develop your own marketing voice"

- Dana Solomon

"I would 10000% recommend Private Pay MBA!  The course helped me map out and complete the steps needed to start my business.  It can be a huge benefit for others who are even in the very early thought process of starting a business and beneficial to those who've already started a business.  I think the mindset pieces to this course were GOLD in helping me move forward and I now realize the importance of having this mindset."

- Jenna Darrenkamp

Advice So Good - Others Charge For It

Price your services with confidence, attract clients that sing your praises, operate your OT business smoothly and build your best life. 

Building a Private Pay OT practice that gives you freedom is a marathon, not a sprint. 

We'll guide you with bite-sized advice so you don't replace a 40hr/week job working for someone else with a 100hr/week job working for yourself.


You're safe with me. I'll never spam you or sell your contact info.